Zzounds.com
Embark on a journey through my design process as I breathe fresh life into a beloved retail musical equipment store.
Empathize + Define
Takeaways:
Learned from personas, competitor analysis, and information architecture map.
Identified key problems for potential consumers:
Undefined website structure.
Hard-to-find search bar.
Insufficient product information display.
Ideate + Prototype
Priorities in Ideate and prototype stages:
Created wireframes.
Brainstormed ideas from the empathize stage.
Goal: Enhance the site structure to fit the audience.
Maintained company's color scheme.
